In the darkest times when Facebook had 45 million users and MySpace had 115 million, the Facebook team coined their formula of 7 friends for 10 days. The most famous “aha” moments story belongs to Chamath Palihapitiya, ex-Facebook executive. We can define “aha” moment as a user's emotional reaction to the discovery of how they can truly benefit from your app. I hope that our work can contribute to better understanding ourselves and the connection between art and science.Image credit: “Aha” moments is the secret they don’t tell you And yet art and aesthetic experience are so essential to us as human beings. “Art is difficult to study scientifically, precisely because of its open-ended nature. “It’s really wonderful that the UCI Brain Initiative has included The Artistic Brain and supports such interdisciplinary work,” says Palmer. ![]() They will monitor brain activity in the rodent to find out what parts of the brain are activated during exploration and discovery. The scientists will use a free exploration and learning protocol to create the ’aha’ experience. The brain takes pleasure in these moments. ![]() ![]() However, the ‘aha’ moment in and of itself is the reward. cheese) as motivation to activate the areas in the brain associated with pleasure. Palmer and Gall have an equally challenging problem – how do you create an ‘aha’ moment for a rodent? Many studies use reward (e.g. Palmer reached out to Christine Gall, a leader in the field of neuroscience, to partner on the animal model portion of the project. By actively participating in the art experience, does the viewer have a different kind of ‘aha’ moment? As participants begin to explore these components, they will discover (aha!) the assembly rules. Tracking technology will record the viewer’s reaction to these images, in the hope of capturing the ‘aha’ moment as the location becomes recognizable.įor the second, Jackson wants to observe how participants can manipulate, learn, and explore their way to the ‘aha.’ For this, Jackson will use an existing interactive project titled Marching Cubes, made up of 3D printed components that fit together in specific ways. The first features photos and videos that apply varying levels of abstraction to well-known Orange County locations, such as the oceanfront and the Santa Ana River. Source: Īs an artist, Jackson will put forward two kinds of creative projects that, in his previous observations, might elicit ‘aha’ moments in the human brain. “Marching Cubes,” Pari Nadimi Gallery, Nov. The challenge - and innovation - in both these models is how to create that elusive ‘aha,’ and even to know when it occurs. The second explores a rat model, to understand the evolutionary basis and neural pathways of the ‘aha’ moment. The first are some preliminary experiments towards monitoring the human response to experiencing artwork. ![]() Instead of using artwork to explain science, we wanted to create a project that begins to help us understand what is happening when someone experiences the pleasures and provocations of art.”įor this project, the collaborators agreed to explore two models. Jackson explained, “I pulled over to the side of the road and we had an amazing conversation. It’s interesting that both Jesse and myself come from interdisciplinary backgrounds: he from engineering to architecture to art, and myself from computer science (undergraduate) to philosophy (graduate) to neuroscience.” “There were a lot of natural fits between Jesse’s work and mine - it was really interesting to me that Jesse’s art, like my work in brain science and philosophy, itself explores themes of exploration and discovery. “These conversations were just fantastic,” explains Palmer. Their initial phone conversation spanned two hours as Jackson drove through the snow from his home country of Canada back to Irvine.
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